The article I
found about Rihanna, “Rihanna: ‘I don’t try to be controversial,’ Talk That
Talk’ singer insists her racy videos aren’t merely about garnering headlines…”
I found this on NME.com. We all know that Rihanna has a unique style of music
and she definitely pushes the envelope with her music videos. All of her videos
raise different questions because of what she includes in them. S&M was a
video that raised the issue of too sexual and inappropriate, Man Down dealt
with the issues of rape and gun control, and some of the other ones that talked
about sex. In this article Rihanna defends herself and her music to explain
that she isn’t trying to create problems just expressing herself. The article
talks about the recent video ‘We Found Love’ and ‘Man Down’. Anti-rape
campaigners were the ones who felt that these videos go against what they
represent because in ‘Man Down’ it shows Rihanna shooting a man who raped her,
‘We Found Love’ had sex scenes and in one she is spanked by her male co-star.
Rihanna doesn’t deny that she takes things too far but no matter what her
videos are her art and she is still proud of them. She stated that, “I never do
anything to get banned, never do it for controversy. It’s always just honest
and at times I just go a little too far for some.” (nme.com). She goes on to
say, “When I make a music video, it’s a piece of art. It’s four minutes to make
a visual, for people to understand the message in the song.” (nme.com). Not
everyone agrees with her expression and messages but it doesn’t matter because
she is strong women and is trying to bring her music to life. Sexual behavior
and portrayal is part of that expression. She is young, beautiful, talented and
willing to make a statement.
Lady GaGa we hear
that name and the first few things I know I think of is outrageous, unusual
clothing style, ridiculous, very proud of her sexuality and most definitely a
woman who makes a statement in more then just her music but in her everyday
life. She never backs down from challenges and she most certainly doesn’t back
down from the negative opinions of the world. I found an article “Lady GaGa’s
Telephone rings fresh sex controversy,’ on entertainment.oneindia.in. It talks
about her 2010 music video ‘Telephone,’ and the sexual content that takes place.
The music video in an artistic way shows her private parts but in a ‘pixelated’
form, the article says which raised the up roar about why it was included in
the video. GaGa defended her video by saying, “The idea is that it’s an
unanswered question. You kind of see whatever it is you see personally. Whether
people think I was naked or think otherwise, it’s meant to be subjective to
whoever is watching it. It’s pixelated for that reason but it’s interesting to
see the different ways people view it.” (entertainment.oneindia.in). GaGa is
not afraid to make her statement and bring her music to life, the songs become
more then just lyrics that we memorize but they become a story, not always with
a moral, but in a strange way the videos do make sense, I don’t always think so
but the audience does. People complain that GaGa is too sexual in her music
videos, lyrics always referring back to sexual content, body parts, sexual
activities and more. GaGa is a woman with stories to tell and she does that in
a very unique, outlandish way.
Female musicians
aren’t trying to be sex objects they are trying to express themselves in which
ever way they see fit. Its about creating visuals to tell a story for the
audience to enjoy. Each story has a meaning to the artist and that is for
people to interpret in their own way. Female musicians want to show their
strength, talent, power, and ability to express themselves in their own way not
in what everyone else thinks they should show. In the article ““Dirrty”
Discourse: The Politics of Gender Representation in Popular Music” by Lesley
Robinson, she talks about Christina Aguilera’s music video “Dirrty” and the
latent meanings behind her story telling. If you haven’t seen the music video
it is a terrible video that makes no sense because all it is sexual dancing
that’s it but when you listen to the lyrics that’s just the point. But, like
other female artists would say its story telling and art. In the article
Robinson says, “Of most relevance to Christina Aguilera’s video is Sarah Projansky’s
definition of “sex-positive postfeminism” which “embraces a feminism focused on
individuality, independence and women’s ‘choice’ to engage in heterosexually
attractive bodily display.” (Robinson 2004). This quote basically sums
everything up that I have been trying to say, female musicians like Rihanna,
Britney Spears, Lady GaGa and Christina Aguilera, are strong women who are
bringing their music to life by creating stories, visuals and expressing their
sexuality. Although, some are taken too far, its still the basic need to
express themselves. They are proud to be women who are beautiful, talented,
powerful and think of their bodies as something worth showing off to their
audience. Whether we judge them for looking like ‘whores’ because of what they
are doing or if we view them as artists expressing themselves, we are living up
to the expectations set up by the artist, and that is to interpret their videos
as what we see fit. Its all about a personal experience with the artist, trying
to understand their story, which isn’t always possible, but it is something we
all try to do. I don’t always grasp their concepts because things just don’t
make sense but I understand that they are powerful women who aren’t afraid to
push the envelope in a culture that frowns upon that type of behavior being so
open for us to see.
Zoonen, L. V. (1994). A 'new'
paradigm?. In D. McQuail (Ed.), McQuail's Reader in Mass Communication
Theory (pp. 46-59). L: SAGE Publications.
Robinson, L. (2004). Dirrty
discourse: the politics of gender representation in popular music. Mediations,
1, 45-52.
Garvey, M. (2011, October
18). Britney spears' controversial "criminal" video--how steamy is
it?. Retrieved from http://www.eonline.com/news/britney_spears_controversial_criminal/270062
Rihanna: 'i don't try to be
controversial'.
(2012, April 4). Retrieved from http://www.nme.com/news/rihanna/63052.
Lady gaga's telephone rings
fresh sex controversy.
(2010, March 23). Retrieved from http://entertainment.oneindia.in/music/international/2010/gaga-telephone-controversy-230310.html.
There are many different gender roles and stereotypes seen in music videos. Sexuality in music videos is a hot issue that many people can debate. In regards to these roles I think there are two different sides of how people are viewing them. Some may think that the way woman portray themselves in these music videos as sex icons are anti-feminist and showing a patriarchal society in which women’s bodies are exploited. “Music is not a transcendent, natural, or universal art form, but rather a social construction shaped by structural forces, dominant ideologies, the conventions of technology, and the hegemonic values of white, Western patriarchy” (Robinson 45). On the other hand people can view these videos as “art”. These women are expressing themselves in an art form. This can be seen as empowerment for them rather than patriarchal oppression.
ReplyDeleteI don’t necessarily think women being used as these sex objects in these videos is empowering. I also don’t think that all these videos being produced are an “art form” like all artists would want you to think. A lot of artists don’t even have control over what their video is going to be because it is all decided by their record company and marketing team. However I do think that there is a bottom line to all of it; sex sells.
Take for instance younger stars. Whenever they start out in the limelight as a young person they can’t flaunt their sexuality yet because it would be inappropriate. But as soon as those kids hit 18 they are revamping their entire image to show that they have “grown up” and they can be “sexy” too. No one wants to miss out on all the money they could be making if the artist gets attention for being sexy. For example Britney Spears did it when she came out with “Slave For You” and Christiana when she came out with “Dirty”. They both disappeared for a bit, grew up and then had to announce this to the world with some raunchy videos. It’s not even just girls either. Justin Bieber just released his new single Boyfriend and it’s a little sexier than his previous work. I have heard that his upcoming album will be showing him in a more mature light and they are trying to revamp his image. These young adults go from being role models because they were at the same age as younger audiences when they came into the lime light and then they become these sex objects while kids are still looking up to them. “At the ‘receiving’ end of the model, in research on stereotypes it is thought that children and adults learn their appropriate gender roles by a process of symbolic reinforcement and correction” (Zoonen 47). So are these videos teaching kids that you need to be sexy in order to empower yourselves?
Perhaps women are feeling empowered by having a more sexual role in these videos not because they are super proud to show the world their bodies but rather to show they can show off their bodies if they want to. The feminist thought behind this is that women are showing that they can be just like men. As many have recognized there is a double standard among men and women. A guy can be sleep around and be this sexual icon without criticism but when a woman tries to do that they are seen as a whore. There is a double standard in life so I would expect to see it within media as well. For example with the Christina and Britney examples these girls are seen as these sexual objects and to some that may seem like it is not empowering women but to others one might say they are breaking out of the mold. They are trying to break out of the stereotype that women can’t do the same as men do. They are trying to show that women can be sexual too and shouldn’t be criticized.
These two sides can battle on forever but when it comes down to it you never really know what the motive behind these artists’ work is. At the end of the day it is a business and they are trying to make money. Whether they produce true art forms of expression or corporately created garbage is where the mystery lies.